“Be Truck Aware” Campaign Launches October 17

Posted on Mon, 2017-10-16 16:37
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The Be Truck Aware road safety campaign – led by an alliance of BC road safety stakeholders that includes BCTA – launches on October 17, 2017, at the Justice Institute of BC, Pitt Meadows. The campaign promotes safe driving practices to reduce car-truck crashes in BC and includes heightened enforcement for all drivers as part of Operation Safe Driver week.

What is the campaign?

Be Truck Aware is a combined campaign of education and enforcement aimed at reducing car-truck crashes. Passenger vehicle drivers are urged to:

  • Leave space – large trucks need extra room to stop and to turn. Don’t take away their turning or braking room.
  • Don’t merge too soon – when passing a truck, make sure you can see both its headlights in your rearview mirror before merging back into the lane. If you merge too soon, the truck driver may not see you or be able to stop in time to avoid a crash.
  • Be visible around trucks – either slow down or move well ahead of large trucks to stay out of the truck driver’s blind spots.
  • Anticipate wide turns – watch for trucks making wide swings to turn right. Never drive ahead in the right lane beside a turning truck.

Similarly, the campaign also reminds truck drivers to take precautions to reduce crashes and their severity, specifically to:

  • Ensure brakes and tires are in top condition to minimize stopping distances.
  • Adjust speed and driving in poor weather and road conditions.
  • Stay sharp and focused by getting plenty of rest and eliminating in-cab distractions.
  • Make sure loads are well-balanced and secure to reduce the likelihood of a crash and its impact on others.

The launch on October 17 includes representatives of the Be Truck Aware alliance speaking in support of the campaign, as well as a demonstration of truck vs. car stopping distances for media and static displays of two large trucks, one parked in a typical position for a right-hand turn, and one with blind spots indicated. Ken Johnson, First Vice-Chairperson of BCTA’s Board of Directors and General Manager of Ken Johnson Trucking Ltd., is speaking on our behalf and has also provided a tractor/tank trailer for a static display. Darren Racine, BCTA Board Director and owner of Protrux Systems Inc., volunteered a tractor/trailer for the blind spot display. Professional truck drivers Ashley Newman and Bruce Meadley from Ken Johnson Trucking are also attending to speak to media about road safety and typical hazards posed by passenger vehicles from their point of view. Thank you to all for taking part.

The campaign includes outreach via social media, which members who follow us on our social accounts are welcome and encouraged to support by retweeting on Twitter or sharing posts on Facebook. Look for the hashtag #betruckaware!

The campaign will run October 17 to 31, 2017.

We’ll provide additional details on the campaign and launch in the next Bulletin.

Be Truck Aware is delivered as part of BC’s Road Safety Strategy. In addition to BCTA, alliance members include RoadSafetyBC, ICBC, WorkSafeBC, Justice Institute of British Columba, RCMP, Commercial Vehicle Safety & Enforcement, Teamsters Local 31, and SafetyDriven – Trucking Safety Council of BC.

Note: Operation Safe Driver Week also continues to October 21, 2017. For details, see this Bulletin article