The Province has announced a three year plan for rebuilding the tourism sector to 2019 levels by 2024.

In order to attract large-scale arts, culture, and sport events, and public conferences and exhibitions, $1 million is being put toward investments in event-bid preparation and sponsorships. The government also plans to invest an additional $2 million for post-secondary education and training to support BC students who enrol in tourism and hospitality certificate, diploma or degree programs, tourism-related apprenticeships, and trades training and development programs.

As part of the Province’s continuing tourism recovery initiatives, the government has committed $6 million this year through 2024 for Destination BC to market our province as a destination of choice in the competitive international market.

This funding builds on the $570 million the provincial government has invested in recovery supports for the tourism sector, including the Small and Medium Sized Business Recovery Grant and the Circuit Breaker Business Relief Grant that are providing funding to nearly 8,200 tourism and hospitality businesses. This funding has supported programs such as the Festival, Fairs and Events Recovery Fund, Tourism Accommodation and Commercial Recreation Relief Fund, business support through Indigenous Tourism BC, and tourism infrastructure development.

Click here for The Strategic Framework for Tourism 2022-2024: A Plan for Recovery and Resiliency.